Memes & Nightmares

As an official sponsor of the NBA and WNBA, Starry and the PepsiCo Content Studio team came to The SpringHill Co with the ambition to create a feature film that celebrated basketball culture.

Memes & Nightmares is the brain child of SpringHill’s internal creative team. We led ideation, sell through, and creative development. The comedic documentary dives into the world of NBA Twitter, internet culture, basketball fandom, and the use of memes as a form of communication. The film was an official selection of the Tribeca Film Festival, and can be watched on Hulu.

Role: VP Creative Operations