Levi’s 501 Stories

Imprint Projects created a 5-part film to celebrate the historical and cultural significance of fashion’s most iconic garments: the 501 Jean. Voices ranged from cultural icons to factory workers, cowboys, bikers, fashionistas, musicians, and more. This content serves as a timeless global asset for the brand, viewed in private and public screenings, online and in theaters throughout the world. The story continues to evolve with new episodes each year. 

I oversaw the development and production of the first three films: Work, Style, and Rebellion. I led scoping, planning budgeting, production, and client communication.

Role: Executive Producer