Serena Williams Design Crew

Each year, Serena Williams and Nike team up to release a collection of product for next generation of athletes created by a new cohort of apparel and footwear designers. This season boasted collaborations from emerging LA artists and fashion designers.

We set out to express the unapologetic confidence of GenZ by highlighting their authenticity.  We brought the idea to life through visuals that featured unique perspectives of the sky and the textures of Los Angeles, embodying this generation’s potential to think boldly and seek their dreams without limits. We led creative strategy, concept, art direction, production and the creation of all seasonal marketing assets that populated Nike.com, app, and Nike social channels. 

Role: VP General Manager, Nike Brand Studio