Dolby’s Global Rebrand

Dolby has historically been a B2B brand that markets to other product companies, but shifted this to generate brand awareness and affinity among consumers. Led by Dolby’s internal creative team, we reimagined Dolby’s brand architecture, positioning, value prop, identity, and complex visual design system to support Dolby’s master brand and 11 technology brands

The rebrand included localization in 29 languages and was implemented across both owned and partner hardware and digital applications, as well as Dolby-owned physical properties around the world.

I managed the brand and design team throughout creation and launch of the rebrand, as well as orchestrated sell-in to senior leadership. I led GTM planning partnering with Product Marketing, Global Comms, Digital, Legal, Finance, and Internal Comms teams.

Role: Creative Ops & Program Management Lead