What Are You Working On?

Nike’s universe of athletes is abundant with incredible stories that often go untold. To unearth these stories, Uninterrupted created a short form documentary series of honest portraits of human progress and evolution by asking these athletes, “What Are You Working On?” Uninterrupted led ideation, strategy, story and creative development, brand design, and production for the series that took place over two years. What resulted was a collection of over 40 films and a format that their geo teams adopted and continued to replicate. 

Role: VP Creative Operations