The Levi’s Music Project

Faced with the unfortunate reality of music education cuts happening around the world, Levi’s came to Imprint Projects to develop a meaningful solution to support emerging musicians and artists globally.

Imprint Projects created the Levi’s Music Project–a global brand platform where Levi’s and leading musicians provided masterclasses and educational resources for youth music programs in the artist’s hometown. 

These programs not only served the artist’s hometown community, but also generated content promoted by artists to their fans on social, and mass press that expressed a powerful and genuine partnership. The program was replicable globally via toolkits Imprint Projects created for regional teams to activate locally.

I was the Business Lead throughout strategy and program development and also served as the Executive Producer our programs with Snoop, SZA, and Vince Staples. These inaugural programs paved the way for regional activations with Skepta, Rosalia, and more.

Role: Business Lead and Executive Producer