Hana Kuma

Naomi and her team came to The SpringHill Company to get our help building her media company and brand, Hana Kuma. Naomi is no stranger to disrupting sport, and aimed to take this approach with storytelling in an industry that often times lacks diverse perspectives in sport and culture. Hana Kuma exists to tell stories that transcend culture, geography, and genre.

Collaborating directly with Naomi, our creative team led creation of the company’s mission, vision, audience strategy, and brand development. After the company launched, we continued to partner with Hana Kuma on several social and content projects including a audio and video podcast in partnership with Modern Health, live events with Mastercard, and ongoing social programming.

Role: VP Creative Operations